Concepts, visuals, and art direction for a pitch to Shiseido to reposition their existing product Ultimune in the global marketplace. A large pitch with participants across the globe, these are the pieces I contributed to but only a small fraction of the overall content.
Holding your mobile device over the AR code reveals the Brand Ambassador. Below are also examples of print ads.
As you walk past the digital signage, your moving reflection is shown as an interpretation of what your skin cells are doing underneath your skin.
Mobile interactive information center. As you walk past the outside, same as the airport signage your moving reflection is shown as an interpretation of what your skin cells are doing underneath your skin. Inside you can interact with informational kiosks and watch demos about the product.
An open air kiosk where people can interact with digital kiosks to learn about the Shiseido brand and their products.
Pop-Up shops in various places, and a new retail store to experience, learn, and shop the product, and a street takeover where brand elements are painted on a city street to bring awareness to Ultimune.
An app that allows you to upload your image and scan your skin to get an analysis based on hydration, circulation, and capillary regeneration, the three elements that Ultimune is based on. The app then shows you what your skin could look like after Ultimune is applied over time, and also recommends other Shiseido products.
The task here was to create ads that could be executed across different signage platforms.
Ads would then be placed on billboards, office buildings, wild postings, and digital signage platforms across the globe, as well as social media platforms and websites.
